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For Entrepreneurship, Honors Students are too Obedient and “C” Students are too Complacent

After hiring, managing, leading and sometimes firing recent college graduates and interns, it has become evident to me that the honors student is too obedient, while the average student is mostly too complacent to be an entrepreneur or to make it at an entrepreneurial firm in this economy.




For the honors student, their prestigious diploma is a culmination of an ability to follow rules exceedingly well and to adhere to the requests of authoritative figures similar to managers.   For this reason their lives become too structured to ever feel comfortable in highly uncertain, risky situations where they could lose everything they worked for throughout their scholastic career.


If they are taught to listen to everything in college, then they are going to become a employees.  The majority of college professors, even in entrepreneurship majors, are educators who may or may not have opened a small business sometime in their life, but are highly unqualified to teach students who are paying a quarter million dollars for an education how to open a business.


Another thing I’ve noticed is that students who have done exceedingly well in school have grown up, and rightfully so to a certain extent, with parents who think they are wonderful and special additions to the world.   While self-esteem is an important thing, the problem emerges when these parents tell the kids this too often, and those kids adopt a sense of entitlement.


You might be the most over-achieving graduate to ever come out of the Ivy League, but no one – no one – can rest on their laurels at age 22.


Then, you have the straight 2.5 student who is too much of the polar opposite of the honors student.   The C student typically suffers from a lack of nuanced – or sometimes even minimally professional – writing skills, or any form of responsibility (which is needed to clients especially when starting a business).


This student has trouble learning and since they were told that they are no good at formalized learning, they have usual given up on venturing out to educate themselves on aspects of both life and business.


I must say that the few exceptions to the C student rule is that if the recent college graduate has had to overcome a disorder such a dyslexia or other learning disabilities – things as such have proven to be big drivers of ambition in the past.


Not to mention that much of the educational establishment is hardly geared toward students with dyslexia, ADD, etc., so quite often in another environment, C students with learning disabilities would have been A or B students in another learning environment.


Funny enough, technology gurus can hack it in entrepreneurial life because while they are insubordinate to teachers, they are learning a highly valuable, lucrative skill.  A great example is Bill Gates, who challenged the educational powers that be at Harvard University only to become one of the few individuals who have ever set foot in the school and who could now figure out a way to buy it.


The Shoe Just Fits Right With The “B” Student


Usually, the B student holds an advantage when starting a business or joining an entrepreneurial firm because they an acquired aptitude for learning, and are just as lucky enough to challenge authority the right amount to not buy into everything that they are told.


These kids are often stubborn in nature and will follow the rules to allow them freedom from an established, overly formal educational work environment that, either knowingly or unknowingly, would make them employees.


Moreover, many of these individuals could be honors students, though are not particularly interested in formalized education enough to put in the effort for less than immediate rewards. They are dormant talent who, if luck should have it, will find that business idea that they love and will at the same time find that their current boss is just as inept as the people they have met throughout their education.


To be an entrepreneur you have to loathe being told what to do by others, and often you must challenge their authoritative ability to be giving out this advice. When will these “B” students realize that they have this potential?


Who knows, but the youngsters typically don’t enjoy reading so they are highly unlikely to leisurely read enough to dig up this article.


The Worst Reasons to Quit Your Job to Open a Business


Defining Leadership In Business and Management



Ken Sundheim is the CEO of KAS Placement



 "ken sundheim"




How to Never be Fired as a Marketing Employee

How to Become Indispensable as a Marketing Employee

There is much more to marketing than just branding. Branding is the fun part of marketing, as it is usually pure imagination.  

As humans we both like to give input and like to shy away from extensive learning of new, complex and seemingly uninteresting topics, and branding can seem like an easy cheat there.  

After all, the Budweiser frogs were all imagination and they brought in revenue that is hard to imagine as a real, quantifiable number.

Of course, for every trio of  amusing amphibians, there are 500 failures that only get brief, yet highly negative coverage on CNBC and Fox following the Superbowl. Remember Salesgenie’s 2008 Superbowl ad?  

Hopefully you don’t, for Salesgenie’s sake.

It’s the brave who become the well-rounded marketing employees, and therefore the most indispensable members of an organization.  

And it’s the versatile marketing pro who, regardless of age, quickly marches to a $100,000+ yearly salary.

Below, you will find a few aspects that every marketing professional should learn in order to increase job stability, management satisfaction, self satisfaction, and of course monetary gain.
Know How to Maintain, Grow and Program the Company Blog and Website
Companies have recently become obsessed with having a blog attached to their website, as well as video and other site add-ons.  

These extras may or may not attract the visitor after hitting the main site, but regardless will catch the virtual eye of the search engines and could increase a site’s bounce rate all the to its page rank.
Be Able to Implement Social Media Initiatives
Although things like LinkedIn and Facebook cannot be relied upon for steady revenue, most employers, without any evidence, seem to  believe the polar opposite.  

As an employee, you can capitalize on this infatuation within LinedIn, Facebook and Twitter buttons even with minor additional learning.
Understand Analytics
To complement how lucrative your creativity and marketing persuasion techniques are, learning basic analytics is crucial to your climbing to a salary that mirrors the executives of the firm.

This is especially true when working for a media company or any firm selling directly to the consumer, as creative marketing may pique the interest of the consumer, but the money-maker is in learning how to control the mice once they are in the maze and tweaking a campaign accordingly.

The average American consumer may be just as intelligent as the mice (if not a little behind), but the demand for eating cheese is not heavily contingent of the economy.
Know How to Sell
Learning sales is all about repetition. Extensive study of consultative selling is not needed (if anything, negotiation is much more important), nor are any further academic endeavors. Selling is about repetition and learning what works and what business development tactics lead right to the perpetual answering machine of a prospect.
The 2 Most Prominent Entrepreneurial “Show-Stoppers”
Management For Entrepreneurs… May Luck Be With Us
5 Ways to Maintain a High Value on the Open Job Market

The 2 Most Prominent Entrepreneurial “Show-Stoppers”

The 2 Most Prominent Entrepreneurial “Show-Stoppers”
Ken Sundheim

Procrastination – not bad business plans, lack of start-up money, unexpected family growth or poor marketing – is the number one reason why “aspiring entrepreneurs” never end up morphing into “entrepreneurs.”

Bad business plans can always evolve, lack of start-up funding results in full ownership, and children can prove to be a blessing to the entrepreneur simply by ensuring the entrepreneur is awake and productive earlier each morning than his or her competition, and has that much more drive to succeed.

The only thing that procrastination ever evolves into for those who partake is an abundance of time spent daydreaming as to what life would have been like if you had a job that made you feel good about yourself and less worry about personal finances. Eventually procrastination also leads to some form of self-denial regarding the reason your business never got off the ground.

Corporate America accepts procrastination because if they did not, their turnover rates and HR costs would be through the roof.

If you want to be an entrepreneur, start today. Do you have anything better to do in the next 24 hours, other than lay the foundation for achieving what in your heart you know must be taken care of if you wish to be happy? Leverage the procrastination of others into what appears to be out of this world amount management and client service to your clients.

Money and the Aspiring Entrepreneur – Less Reliance on a Paycheck and More Reliance on Business Acumen

Entrepreneurship, in a sense, is an indescribable release from the good old American addiction to biweekly wire transfers. Entrepreneurs must learn to come to terms with the fact that they are their own best ATM. This confidence does not come during day 1, nor day 2, but it does come to those entrepreneurs who put in the time, blood and sweat that are necessary to kick the paycheck habit.

After months of painful paycheck withdrawal, the entrepreneur hardly even thinks about money. The addiction is gone. The entrepreneur then comes back to nostalgically read this article again, but this time he or she somehow comes back wealthier than the boss that accepted his or her resignation with that “Enjoy failure!” smirk.

Entrepreneurs all have different thoughts and philosophies on money and where it fits into their everyday motivations and subsequent work life. I must admit that I possess a very obsessive-compulsive, somewhat self-torturing, arguably immature, though “uniquely mine” philosophy on where money fits into my work life.

Regardless, the methodology that Rockefeller once said is a monetary philosophy that I follow – sometimes immature, but I hate numbers and I take it to an extreme by never looking at my company’s books nor how much money I make.

“I know of nothing more despicable and pathetic than a man who devotes all the hours of the waking day to the making of money for money’s sake. ”

John D. Rockefeller

Naive as it may sound, the harder I work, the more I make, which also corresponds to the better I get at my jobs and leads to me to liking my work more and more – possibly the least vicious, somewhat intriguing when analyzed and most lucrative work cycle I have yet to see.

As an entrepreneur, forget about money. Even though money is an end result of successful entrepreneurship, the latter can not exist if the small business owner doesn’t put the former out of his or her mind for a while.

Management for Entrepreneurs, May Luck Be With Us

The Correlation Between Online Marketing and Entrepreneurship

5 Entrepreneurial Mistakes the Now Employed Make

5 Ways to Maintain a High Value on the Open Job Market

1. Do not bounce from job to job

As a job seeker, be aware that an inverse relationship exists between the number of jobs you have had in the past few years and the likely amount of your next job offer. Bouncing from job to job is a serious red flag to employers. This is regardless of whether the job hopping is a true representation of your professional reliability. Although it looks better if you left the jobs rather than if you got fired, either is still a clear negative on your CV.

The best advice I can give to those who have had a few jobs in the past few years is to be upfront about the issue on either your resume (in the objective section) or within your cover letter. Remember to be candid, clearly state that you want a job within an organization that you can grow with for the years to come and do not make excessive excuses for your failure to be at each company for longer time periods.

2. Continue to hit quotas or receiving professional awards

This is much easier said than done as there are many uncontrollable variables for the job seeker when it comes to this arena. To maintain hitting your quotas as a sales professional, come to an agreement with your current employers as to what fair numbers are…though, do it after being at the company for a little bit. You’d be surprised as to how firms are willing to negotiate this aspect of your sales job and how lucrative meeting those numbers will prove to be at future jobs.

3. Do not have gaps in your resume

Although logic would say that someone unemployed for an extended period of time is much more eager to get back to work than somebody who has had 10 jobs in the past 12 years, ’tis is not the case. We all want what others have and prolonged unemployment on one’s resume turns employers off.

As a job seeker who has been unemployed for a period of time, what do you do to fill any gap of unemployment?

I recommend doing some sort of charity work if you can’t find the job right for you. Not only will this show the employer that you have been active, but the charity may hit home in the HR rep’s heart and you can slide in for an easy interview.

4. Leave jobs on a positive note

Regardless of how much of a pain your boss is, always do your best to leave your current company with a smile on your face and remain in good terms with the individuals at your now prior firm.

Remember that those who are smart enough not to get the last word in, are less likely to receive a bad recommendation killing a lucrative job offer last minute. When angry, people can be irrational, vindictive and immature; don’t give your now ex-manager reason to act in manners as such.

5. Try to stay in no more than 2 or 3 industries

In any industry, to get over a certain point in salary range, you must be considered an expert in your respective field. The more niche this field is, the more lucrative your future job offers are going to be. For instance, being in media is not likely to warrant as high as job offer as someone who has the same amount of years in something more specific such as social media.

After 2 or 3 jobs, you should find an industry that you truly love and shine in it. Not only will this increase future compensation, but it will also increase your career longevity as well as the contacts you make within the vertical and the ability to continuously leverage those relationships.

Additionally, if you’re ever looking to relocate, your chances will be higher possessing a niche expertise.

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5 Entrepreneurial Mistakes the Now Employed Make

Below-Market Pricing

Many first-time entrepreneurs are looking for any and every way to become competitive. Some think they will get a competitive advantage by lowering their prices below market rate. However, what many entrepreneurs fail to see is that most potential customers know little-to-nothing about their business. When this is the case, a potential customer will immediately associate price with quality.

A company that offers low prices often get no revenue, no matter how much they lower prices. Low prices are associated with products that are understood as being cheap and of poor quality. The cheap get no revenue while pricier vendors consistently and quietly take business away. Vendors equate quality with price. Your lowest price should be equal to the market rate, but have the courage to price higher. You’ll see the results.

Investing Time Searching for Venture Capital Money

Universities have created entire majors and lesson plans devoted to the art of becoming an entrepreneur. Students spend years being taught and brainwashed that there is a methodical way to become successful, and many believe that with enough notes and classroom strategies, they will one day earn big money.

It’s not true. Entrepreneurship is an intangible subject, and the art of owning your own business takes intuition and hard work. In taking too much time listening to venture capital firms, and glorifying a possible $50,000 – $100,000 pay-off, you will miss countless opportunities to get into the field and have a hands-on learning experience. Stop wasting time pursuing venture capitals and dive into your intended career field.

Skimping on Advertising, Marketing, and Exposure

A tell-tale sign that an entrepreneur has not thought out their business plan is their choice to forego advertising, marketing, and exposure in order to save money. This is not the place to cut corners. Do not make cold-calls, because they annoy the customer and weaken the entrepreneur’s brand. There is no ROI in hitting the phones, only embarrassment and frustration. Also, do not invest in pay per click ads. The average bounce rate on these ads (if you’re lucky,) is 50%, meaning half of the people that land on your page switch to another website immediately.

A company must market themselves in a methodical way, and control their own exposure. Pay for the type of marketing and advertising that will brand your company as a competitive leader in your field. If an entrepreneur is not careful about keeping the bounce rate low, they will lose the web surfer’s attention. Even worse than that, you will increase your Amex bill and lead to the demise of your company.

Doing Business with Friends

Starting a business is not a party. A business is exactly what it sounds like – A business. The first-time entrepreneur must gain a work ethic and focus that is going to allow him/her to not only penetrate a market, but also eventually dominate it.

Every now and again, you hear about two or so friends getting rich off a dual business venture. While it sometimes works out, this route more often leads to distractions and arguments that wear friendships and do not help to build a business. Choose your colleagues wisely, and build your business through your employees. Think of your company first, and your friendships afterwards.

Investing in Consultative Selling

Consultative selling attempts to asks the right questions, but the many annoying questions often lead to a lackluster close attempt. The fact of the matter is that most incoming prospects say they know what they want, but are typically wrong or confused. Don’t sell them what they want. Sell your customers what they need, and what you can successfully give you.

The entrepreneur must view himself as an expert, one that does not only sells dreams, but honest results. Do not let your customer take control of you. Provide a set number of options (thereby creating cognitive dissonance,) and position your company as a leader in the field. Skip consultative selling, and sell your company through your own hard work.

What Makes an Effective Headhunter?

“Consultative Selling:” The Most Incorrectly Used Sales Definition

Differentiating Factors in Sales and Marketing Jobs At Large Companies

What Makes an Effective Headhunter?

What Makes an Effective Headhunter?

There are a few key variables that differentiate a mediocre, a slightly above average from a recruiter who has the ability to positively influence their clients’ businesses over and over again.

1. An understanding of not only sales and marketing, but also the business and corporate culture of the recruiting client:

Sales and marketing, compared to intuiting each individual corporate culture, are inherently easy to grasp. The best headhunters realize that no two companies are the same. Each boasts its own corporate culture and way of going about achieving its company’s goals.

Before engaging a recruiter, any hiring or job search party should have a discussion with the headhunters that involves not selling the staffing services, but instead speaking with the actual recruitment professionals that will be staffing your particular job. (These are not always the same people as those who sell you the firm’s services.)

Some things to ask or think about during this discussion include whether you feel the recruiter knows enough about your industry and your clients’ industries; whether they are at a high enough level to determine potential in job applicants like the ones you will need to see; and whether they can be and will end up being a successful recruiting engagement for all 3 parties involved.

2. A keen ability to read resumes and formulate judgments that are close to if not spot on with the hiring company:

There should always be good cohesion between a recruiter and his or her client, as well as between the recruiter and job seeker. Recruiters should not be just another vendor and, if as either party dealing with them feels they are, it is best to move on and deduct any time lost in the process as a learning experience.

Since companies live and die by employees, job applicants must not be commodities in the eyes of any outside party working with them. Although there are many differentiations in technology and technological offerings, no technology or business plan will ever be as unique as the differences between people. Intelligent and hard-working people recruit intelligent and hard-working people – no more, no less, no exceptions.

3. A sincere feeling of care for the clients and candidates’ well-being:

The problem with many recruiting professionals is the way their employer pays them: very low on the base salary, very high on the commission. As in any industry, this leads to a conflict of interest between the recruiter’s bank account and the individuals they hope to place. In this case, the recruiter might settle for staffing mediocre job seekers to make a quick dollar. Whether the recruiter will understand their role and responsibility in the recruitment process, as a staffing consultant for both job seekers and hiring companies that come across their organization, is another question entirely.

4. Recognition and success within the field or fields that the recruiter works in:

If you are engaging a software recruiter, their website should not be a basic WordPress template, just as if you are engaging a media and marketing recruiting firm, they should have success and knowledge in both areas. There is a direct relationship between the amount of success and recognition a firm has received throughout the company’s tenure and the time that the recruiting firm has been in business.

Where the Jobs Are, Where They Aren’t and Other Employment Speculations

Managing Entry-level Sales Job Seekers After They Graduate College

Inside Sales Recruiters Inside Sales Headhunter

Where the Jobs Are, Where They Aren’t and Other Employment Speculations


Measuring analytics, keyword phrases and locations of visitors to the corporate website of KAS Placement, I have seen some trends as to where the worst locations for employment are, why this is (or speculation as to) and what cities and positions have near vanished due to the continuing poor economic conditions of our country and across the globe.

The Worst City for Finding a Good Job:


Bar none, this is the worst metro area for sales and marketing jobs.

This statement takes into account the number of job seekers in sales, marketing and media relative to that of open, decently paying jobs in those disciplines.

Out of every city in the United States, Philadelphia is the 2nd most visited city to our website, however does not rank in the top 10 in number of open jobs.

I would go as far to say that taking into account the ratio between open jobs in sales and marketing an open job seekers, Philadelphia is just as bad, if not worse than Miami, Phoenix, Las Vegas or any other cities that fell most victim to the housing crisis.

Unsurprisingly, Philadelphia and Miami have crime rates that make New York City and Los Angeles seem suburban.

The Hottest Industry Hiring Sales and Marketing Personnel:

Facebook Advertising and All Related –

Many times when an industry is hot, the popularity comes with a pending bubble burst, but industries related to Facebook Advertising and some social media have not hit that point yet. They continue to escalate and create jobs while many other industries lack active hiring for sales and marketing personnel.

While this industry may be the hottest, it is also the most exclusive to get into if you are coming from outside the industry as a sales, marketing or media professional.

The Vanished Jobs in Sales and Marketing:

Pure Sales Management –

When starting this agency nearly 7 years ago, there was a dramatically higher demand for sales management professionals whose job description was to simply manage the existing sales reps.

The end goal in this positions was growing business for the company by improving the performance of their subordinates, rather than by new business acquisition themselves in addition to any people management responsibilities.

However, due to budgetary cutbacks and lower incomes and revenues than nearly a decade ago, hiring companies are attempting to get the most out of their sales management professionals by adding new sales requirements, regardless of the number of sales professionals that the managers are responsible for.

In the past few years, pure sales management roles have been hard to come by and those available pay less on commission than they used to.

Gen. Marketing Jobs –

The demand for intangible marketing professionals such as “branding experts” has greatly diminished. Many job seekers in the field have decided to go independent, as these types of marketing jobs seem to be first out and last back in. The marketing job seekers that hiring companies want these days know how to formulate, program and design blogs, social media outlets, search engine optimization, pay per click and even some web programming.

Marketing has gone from creative to more analytical and continues this progression apace, while the economy remains in a continuously poor, dark state.

A Bright Spot in the Foreseeable Hiring Future:

As of the past few months, our staffing agency has seen a lot of smaller, start–up companies looking for sales and marketing professionals around the U.S. – even in smaller cities such as Denver, Seattle and Oklahoma City.

Some of this growth is due to venture capital while other drivers include companies going on the offensive to try and grow market share within the respective industry.

What recruiters look for in job applicants:

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